Compare online estate agents

Tips when choosing an estate agent

What services do you require?

First work out what you want your estate agent to do.

If you're happy to show buyers around there is no need for you to pay for the agent to conduct viewings. This can typically save you £300-£400.

Negotiations

When deciding to use an online agent be aware that some of the basic packages will not include negotiating offers with the buyer.

If you are not keen to negotiate with the buyer directly, it is often available as an optional extra but it can bump the cost of the package by £200-£400.

London pricing

Some online agents - notably Purplebricks have an more expensive package if you live within London.

Make sure you check if you are eligible for the standard package or if you will have to pay a premium due to your location.

Do you really need to get an EPC?

Energy Performance Certificates (EPC) are mandatory, but they are valid for up to 10 years so if you've owned the property for less than 10 years then you might be able to use the same EPC that already exists.

If you do need to get one, they typically cost between £60-£100 depending on the agent.

Should I get the cheapest deal?

As the saying goes, if it looks to be to be true, it probably is!

Some online estate agents offer a very cheap listing fee but then also want a completion fee upon selling your property.

No sale, no fee

This is how traditional high street estate agents operate.

Some online estate agents offer credit agreements that you enter into if you don't pay upfront, these can work out costing significantly more money.

If you are sure you are going to move, then you can save a lot of money by paying upfront to sell your home.

Choosing an agent that achieves the highest sale price

The sale price achieved percentage is a bit of a misleading statistic.

We've included it as it is often cited as evidence that one agent is better than another.

In reality, it is probably a better indicator of which agents regularly overvalue properties to win instructions.

Take this figure with a pince of salt as it isn't indicative of what you'll get for your property.

Tying you in to other services

We don't like it when sellers are unexpectly told they must pay an additional fee or be tied into using an agents own (or linked) conveyancer or mortgage broker.

Keep an eye out for this as sometimes the tied service is more expensive than you might be find elsewhere, making the whole package a lot less attractive overall.

Advertised on
Rightmove Rightmove
Zoopla Zoopla
User rating
4.8
Read Reviews
Price
£999

What we like about Yopa

They're a large estate agency with local property experts based across the UK and over 10,000 reviews on Trust Pilot.

Their price includes professional photos, floorplans and 12 months marketing.

They offer a free valuation in person, to ensure you're setting a realistic sale price.

Your property will be advertised on Rightmove, Zoopla and Prime Location.

Book free valuation
Pros
  • Free valuation by a local agent
  • Full online management puts you in control
  • Dedicated local agents in most areas of the UK
  • Potential to save you thousands over a high street agent
Cons
  • They are slightly more expensive to use if you are selling in London (£1499)
Our verdict
Advertised on
Rightmove Rightmove
Zoopla Zoopla
User rating
4.6
Read Reviews
Price
£999

What we like about Purplebricks

They have disrupted the property market and lowered the cost of selling property in the UK.

They have good coverage across the UK with many local property experts (although some people have asked how local some of them are).

Things to watch out for

There are reports that they may have been pressuring review sites into removing negative reviews, which makes it harder to tell really how good they are.

Depending on the package you go for, you might get tied into using their legal and financial services which can be more expensive than finding your own conveyancer and mortgage broker etc.

Some people have complained about being entered into credit agreement without their knowledge (when they thought they were entering into a no sale no fee agreement).

Pros
  • Full online management puts you in control
  • Dedicated local agents in most areas of the UK
  • Well known brand
Cons
  • They are slightly more expensive to use if you are selling in London (£1499)
  • The terms and conditions can enter you into a credit agreement if you go for a 'pay later' option
  • The small print in their terms and conditions can tie you into other services which may be more expensive than you might find elsewhere
  • Reports of local agents not showing up to viewings
Our verdict
Advertised on
Rightmove Rightmove
Zoopla Zoopla
User rating
4.8
Read Reviews
Price
£99

What we like about Doorsteps

If you only want their basic online property listing service, they are probably the cheapest way to put your home up for sale.

That's right, they really do sell your house for only £99, it isn't a typo (if you go for their cheapest package).

Extra services

If you want any extra services, you can quickly find that the total price you're paying goes up, although it will probably still be cheaper than a lot of other online agents.

They may try and encourage you to use their other financial and legal services - this is entirely up to you though, so just make sure you know what you are agreeing to and that you're getting a fair price.

Pros
  • One of the cheapest ways to sell your property
  • For those who are happy to get involved in 'selling' their home, this is probably the best value agent in the UK
Cons
  • If you want extra services, it can soon add up.
  • You need to be prepared to manage the sale process yourself
  • You need to be happy to negotiate the price directly with the buyer
Our verdict
Advertised on
Rightmove Rightmove
User rating
4.9
Read Reviews
Price
£595

What we like about Esale

They don't add on lots of extra charges. For example, they don't charge more if you live in London.

Their price includes professional photos, floorplans and 12 months marketing.

It's a relatively small company and you can speak to the owners easily.

They have high user ratings from people who have used their services.

Things to be aware of...

Your property will only be advertised on Rightmove and On The Market - they don't advertise on Zoopla.

Their phone lines can get busy at times and sometimes it can be hard to get through.

Pros
  • They're a small, independent company run by the owner's
  • They offer a personal service that the bigger online agencies simply can't compete with
Cons
  • At times, their phone lines can get busy
  • They don't advertise on Zoolpla
Our verdict
Advertised on
Rightmove Rightmove
Zoopla Zoopla
User rating
4.7
Read Reviews
Price
£995
Our verdict
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